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Pros and Cons of Loyalty/Reward Programs

Posted on Tue, Jun 07, 2011

A properly executed loyalty and rewards program can allow businesses to attract the same customers while preserving their bottom line profitability; while for smaller merchants – a Groupon type program may hurt their overall business if a slew of new (and worse yet existing) customers redeem these deep discounts offered by these online programs.

Read more: http://paymentsviews.com/2011/04/29/grappling-with-groupon/