Card Fraud Spurs EMV in U.S.
Visa has set aim on 2013 as one of its EMV target dates.
The Europay, MasterCard, Visa standard, now commonly used in place of the magnetic-stripe in most global markets, says Visa is serious about getting the U.S. payments infrastructure ready for new technology. That serious attitude was the catalyst for Visa’s creation of an EMV-adoption roadmap as well as guidelines to help issuers and merchants successfully launch and complete their EMV rollouts.
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